Charles Stanley

Finance
Award winning video content, bringing investment advice to younger generations.

Who are they? Charles Stanley Direct is a UK investment platform from Charles Stanley, designed for investors of all experience levels.

What we delivered: Educational video series, always-on social content, Let’s Be Direct— a bite-sized social video series decoding financial language, visual identity refresh, and modular brand animation built for web and paid social.

Awards:

  • Two Boring Money marketing awards for the educational investing campaign work
  • European Content Awards, Finance Content Campaign Winner of the Year for Let’s Be Direct
No items found.

How did the project perform?

  • CTR 12.8% (target 1%) with £0.02 CPC Tax Year End paid social video ad ‘Are cash ISAs worth it?'
  • 700K+ views On a Youtube Campaign
  • 1.5m views for the video: Who Are We?
  • 05:22 Average time on page vs target of 01:44
  • 52% watched 75% of the video